Starting out as an illustrator, I felt like I needed to find my design identity.
Who am I as a designer? What do I want to show the world?
I went back to my Korean roots, and took the "So" or “소” in my name (임소연), and experimented with “e” since my nickname is “Soye”.
The final product came out to look like a little Asian house, with a sun behind it, or with a domed roof.
The colors are specifically chosen because they are the colors that I use most in my illustrations. They are also the colors that people associated with me the most.
I am experimenting and broadening my knowledge with graphic design, but I didn’t want to forget my roots as an illustrator.
And that is my story.
Zero Gravity Brewery
Zero Gravity is a small brewery established in 2015, and located in Burlington, Vermont.
Although their business is flourishing, I felt that the brewery needed a stronger identity. When I read the name Zero Gravity I immediately first thought of the concept of space. I started to branch out ideas and thought of planets and stars, black and white, and a sleek and modern design.
I made the bold decision to use black as a major palette, and work with it. The beer that have 5.5% and less alcohol per volume have white/silver lines, and the beer have 5.6% and greater have yellow/gold lines.
Illuster is an app for illustrators to share, inspire, connect, and learn.
I created this app because there were no social media app made for illustrators—instead, we had to adapt to the social media platforms. Illuster is not another Instagram or Twitter, but a network, a haven for illustrators to safely share their art. It is an app made for illustrators, made by an illustrator.
I decided to use the “millennial pink” as Illuster’s color because social media are most used by Millennials, or Gen-Z. Pink is also a calming color palate—it is a fun color and is easy on the eyes. It also makes you feel safe, and comfortable. I wanted Illuster to give off those emotions. It is a safe, and fun app for illustrators to roam free.
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(If you would like to test this app, please email me at: soyearts@gmail to send you the prototyping link.)
The Story of Hong Gildong
The Story of Hong Gildong / 홍길동전. The Robin Hood of Korea.
The Story of Hong Gildong is what my senior thesis was on.
I was always interested in this story, but I have never actually read the real book, as I have only watched the adaptations of the story. Being Korean myself, I wanted to learn not only about the story, but also the setting of the narrative, the era, and its rich history.
I picked my favorite, and important scenes from the book to illustrate, and these are some of the pages from my book.
For this assignment, I had to layout Pistachio, an article from the column "Colors", The layout had to be in four square pages.
Pistachio is written by an artist and writer, Spencer Finch. This article was featured in Issue 16, Winter 2004-2005.
“Colors” is a column in which a writer responds to a specific color assigned by the editors of Cabinet.