Starting out as an illustrator, I felt like I needed to find my design identity.
Who am I as a designer? What do I want to show the world?
I went back to my Korean roots, and took the "So" or “소” in my name (임소연), and experimented with “e” since my nickname is “Soye”.
The final product came out to look like a little Asian house, with a sun behind it, or with a domed roof.
The colors are specifically chosen because they are the colors that I use most in my illustrations. They are also the colors that people associated with me the most.
I am experimenting and broadening my knowledge with graphic design, but I didn’t want to forget my roots as an illustrator.
And that is my story.
For this assignment, I had to layout Pistachio, an article from the column "Colors", The layout had to be in four square pages.
Pistachio is written by an artist and writer, Spencer Finch. This article was featured in Issue 16, Winter 2004-2005.
“Colors” is a column in which a writer responds to a specific color assigned by the editors of Cabinet.
Zero Gravity Brewery
Zero Gravity is a small brewery established in 2015, and located in Burlington, Vermont.
Although their business is flourishing, I felt that the brewery needed a stronger identity. When I read the name Zero Gravity I immediately first thought of the concept of space. I started to branch out ideas and thought of planets and stars, black and white, and a sleek and modern design.
I made the bold decision to use black as a major palette, and work with it. The beer that have 5.5% and less alcohol per volume have white/silver lines, and the beer have 5.6% and greater have yellow/gold lines.
The Story of Hong Gildong / 홍길동전. The Robin Hood of Korea.
The Story of Hong Gildong is what my senior thesis was on.
I was always interested in this story, but I have never actually read the real book, as I have only watched the adaptations of the story. Being Korean myself, I wanted to learn not only about the story, but also the setting of the narrative, the era, and its rich history.
I picked my favorite, and important scenes from the book to illustrate, and these are some of the pages from my book.
Slow Cafe Dam (담)
Slow Cafe Dam (담) is a Cafe known for its micro roasting & its homemade sweets that is located in Gwangmyeong-si, in Gyeonggi Province, South Korea. It borders Seoul to the east, north and northeast, so it’s located in a place that is lively and full of people. The cafe itself however, is small but quant — a little gem, hidden in the busy streets of Korea.
The original logo made by the owner does a good job of portraying the cafe, but the layout of the business cards and menu, needed some work. Being acquaintances with the owner, I decided to contact him and give them a new look. I gave it a little more care and love into the cards & menu that the cafe deserves.
You can look check them out on instagram @slowcafedam.
Before and After.
The storefront of Slow Cafe 담 on the left.
Sun's Radio Cafe
Sun’s Radio Cafe is a podcast that centers around Korean-Americans. Sun, (the host) is from Maryland, and her vision is to bring the Korean-American community closer and stronger. She was curious to see how her one app would affect the community, and wondered what opportunities and events her channel would bring.
I decided to create an app/UI for this podcast, because on the web, I noticed that listeners could sign in and make “talks” or forums, and interact on there. Instead of downloading through the ios/android podcast app, why not make an app dedicated to Sun’s Radio Cafe? It would also be easier to the host to upload the files into one place, rather than onto multiple platforms/ podcast apps. This app would also allow people to interact on-the-go as well, instead of only relying on the desktop/web format to do so.
If Sun’s Radio Cafe‘s vision is to bring people together, then I feel like making its own app would bring them closer as well.